Consumerism has become a part of our urban identity. Culture, it seems can be achieved through material possession, and purchased from your local luxury retailer. In the western world of waste where new technology is replacing itself week by week, obsession with the new and the current, forces an never ending cycle of materialistic behaviour.
Stripped of the need to understand and left with the need to own, society yields to the fads of homeware outlets offering the appearance of style and success. Referencing directly from “lifestyle retailer’s” this series is a reflective, reduced commentary on western consumption.